意者請洽 http://wshareknowledges.blogspot.tw/ or 發消息給我 or e-mail to westchang80@gmail.com 有需要先參考任意幾頁電子檔再做決定的話 也歡迎e-mail to westchang80@gmail.com 討論 http://goo.gl/HESjM
任何的人事物都需要包裝
包裝的關鍵則來自本體的價值如何被需要
依循本書從亞洲觀點來闡述行銷的精髓與策略
您也可以思考如何將個人的價值發光發熱
[簡介]
Marketing Management: An Asian Perspective, 5/e builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment.
Balanced look at international marketing activitie Students in Asia relate much better when they can recognize brands or company names which are familiar, especially MNCs which operate widely in this region. -40% international companies in a non-Asian context -40% international companies in an Asian context? -20% Asian companies in an Asian context / non-Asian context
