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當按下購買後，系統會將您的手機號碼以簡訊方式告知賣方，賣方將主動與您聯繫。
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| 書本編號 |
：ISBN 9780137034963 |
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| 書名 |
| ： | 消費者行為《Consumer Behavior: Buying, Having, and Being 9/e》 |
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| 作者 |
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| 書本訂價 |
：1320元 |
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| 書本賣價 |
：400元
(需另加運費:$50)
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| 書本描述 |
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【EMBA商管】消費者行為《Consumer Behavior: Buying, Having, and Being 9/e》ISBN:0137034962│華泰文化│Michael R. Solomon│七成新
NTD 400 (不含運)
運費: NTD50, 需提供取件人姓名、手機、取件門市代號或門市名稱(限OK, Life, 全家超商)
書況：部分內頁劃線加註重點
意者請洽
http://wshareknowledges.blogspot.tw/
or 發消息給我
or e-mail to westchang80@gmail.com
有需要先參考任意幾頁電子檔再做決定的話
也歡迎e-mail to westchang80@gmail.com 討論
http://goo.gl/HESjM
台大EMBA指定原文教科書
消費者購物的行為有其一定的慣性
了解消費者行為，就是了解客戶的想法，能針對客戶的想
法作改善，就能增加客戶的青睞
華泰介紹
http://www.hwatai.com.tw/serch_3.asp?ISBN=0137034962
SECTION 1: CONSUMERS IN THE MARKETPLACE
Chapter 1. Consumers Rule
SECTION 2: CONSUMERS AS INDIVIDUALS
Chapter 2. Perception
Chapter 3. Learning and Memory
Chapter 4. Motivation and Values
Chapter 5. The Self
Chapter 6. Personality and Lifestyles
Chapter 7. Attitudes and Persuasion
SECTION 3: CONSUMERS AS DECISION MAKERS
Chapter 8. Decision Making
Chapter 9. Buying and Disposing
Chapter 10. Groups
Chapter 11. Organizational and Household Decision Making
SECTION 4: CONSUMERS AND SUBCULTURES
Chapter 12. Income and Social Class
Chapter 13. Ethnic, Racial, and Religious Subcultures
Chapter 14. Age Subcultures
SECTION 5: CONSUMERS AND CULTURE
Chapter 15. Cultural Influences on Consumer Behavior
Chapter 16. Global Consumer Culture
博客來介紹
http://www.books.com.tw/exep/prod/booksfile.php?item=0010473062
It’s not just about the purchase: The Wheel of Consumer Behavior.
Consumer Behavior embraces the study of how having things affects
our lives and how our possessions influence the way we feel about ourselves,
and each other. The author has developed the Wheel of Consumer Behavior
to underscore the complex, and often inseparable, interrelationships between
the individual consumer and their social realities.
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